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Toronto’s craft beer scene is exploding. In response, local entrepreneur Michael Stulberg came up with the Craft Beer Passport. For $20, the passport gives you access to $2 craft brews from bars around the city. Just like that you get cheap, delicious beer, support local bars and breweries, and are encouraged to explore Toronto!

The Craft Beer Passport crew used my services as an Urban Geographer to determine how to divide the city into neighbourhoods — Torontonians’ local pride can get mighty fierce, and calling something the wrong neighbourhood would not be good. On top of that, I illustrated a poster for a Pub Crawl that happened in June as part of Ontario Craft Beer Week. Proceeds went to Not Far From the Tree, an organization that redistributes urban fruit harvests.

The map had to be a usable wayfinding device — but  I managed to sneak some local character in there. Enjoy! 

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